Reason · Action in the face of fear · Honesty & transparency (internally and externally) · Leverage · Pragmatism · Craftsmanship · Chill-ness · Being a mensch · Company as collective of peers (vs. command-and-control hierarchy) · Investing in people · Perseverance · Admitting when you're wrong · Diving in and fixing problems, even if they're not yours · Intellectualism · Trust in wisdom over rules and incentives