Amazon DTC Questions

• How important is UGC for ecommerce PPC in 2025?
  UGC is important, but Meta’s latest algorithm performs best with a mix: UGC + static images + premium short videos.
• How should a DTC store set up tracking and attribution for PPC?
  Use GTM as the hub, run Pixel + Conversions API for each ad platform, standardise purchase events, and add an attribution tool to capture…
• What CPA should ecommerce brands expect on Meta, Google and Amazon?
  Meta ~$20–$30, Google ~$25–$35+ (varies by niche), with Q4 rising. Amazon often has higher CPC but strong conversion rates. DTC relies on LTV and…
• When should an ecommerce brand start PPC advertising?
  Start PPC once your offer, conversion-ready landing page, and tracking are in place. Use small pre-launch PPC tests to validate demand before scaling.