The Ecommerce Nerds
A 15-year-old ecommerce agency that figured out, eventually, what it’s actually good at.
For most of those years we did what most agencies do: said yes to most projects, built whatever the brief asked for, learned a lot, did some great work, did some forgettable work. We’re not embarrassed about it. That’s how most agencies actually grow.
What changed is that we got specific. We now build for established Amazon sellers in health, beauty, supplements, and pet wellness, and we say no to almost everything else. The work is better, the clients are better, and the team likes the job more.
If you’ve made it this deep into our site, you probably want to know who we are and how we actually work. So here’s the honest version.
How we got here.
Byteout started in Belgrade in 2010, building ecommerce sites for whoever needed one. WordPress, Magento, custom builds, and eventually Shopify, which we bet on heavily a decade ago and have been building on ever since.
Somewhere around the 150th ecommerce project we noticed the pattern: the brands that struggled most weren’t the small ones. They were established marketplace sellers, usually Amazon, trying to build a DTC pillar without enough understanding of what that actually meant. The build wasn’t the hard part. The strategic decisions before and after the build were.
So we started organizing the whole company around that problem. Same engineering depth, sharper focus, no more pretending we’re equally useful to a wine merchant and a supplement brand. We’re useful to a specific kind of business. The rest of this page is about how that works in practice.
How we’re set up.
Honest answer to the question you’re probably about to ask: we’re a US-facing agency with our engineering depth based in Belgrade.
One of the deepest pools of senior Shopify and ecommerce developers in Europe, without the US-only premium.What that means in practice
— 01
You work with people who communicate like a US agency.
US business hours, US English, the kind of responsiveness American clients expect. Most of our project leads have worked extensively with US brands and know the rhythm.
— 02
Your build runs on senior European engineering talent.
Belgrade has one of the deepest pools of senior Shopify and ecommerce developers in Europe. The work that actually goes into your store is done by people who’ve been doing this for 8, 10, 15 years, not by junior labor.
— 03
You don’t pay full US agency rates.
A pure-US Shopify Plus agency for a brand your size would cost roughly 30–50% more than we do. We’re not the cheapest option (and you wouldn’t want us to be), but we’re priced for senior work without the US-only premium.
This setup isn’t theoretical. It’s how we’ve worked with US brands for over a decade. The structure is the reason we can do the depth of work we do at the price we do it.
How we actually work.
A few things that probably aren’t on most agency About pages, but matter when you’re choosing one.
We push back.
Most of our value is in the conversations that happen before we open a Figma file. If your brief is wrong, we’ll tell you. If you’re about to spend money on something that won’t work, we’ll tell you that too. We’ve fired ourselves from projects where we couldn’t get behind the strategic direction. We’d rather lose the engagement than do work we don’t believe in.
We obsess about specific things.
Custom Shopify functionality. Cross-channel pricing and audience strategy. The exact subscription and bundle math that makes consumable DTC work. The technical edges where most agencies stop. We’re nerds about these in a way that’s probably not interesting at dinner parties, but is exactly the kind of obsession you want in the people building your business.
We don’t sell what we wouldn’t buy.
No agency theater. No fixed-fee black boxes. No “growth packages” with vague deliverables. If we can’t tell you exactly what you’re getting, we don’t sell it.
We work in writing.
Most agency mistakes happen because something was discussed verbally and remembered differently by two people. We document decisions, scopes, and assumptions because we’ve watched too many projects get expensive when nobody wrote things down.
Not the biggest. The first call.
Not the biggest ecommerce agency. Not the loudest. Not the one with the slickest sales process.
We’re trying to be the agency that successful Amazon sellers in our niche actually call first when they’re ready to build the DTC side of their business. The one whose name comes up in private founder Slack channels and gets passed along quietly. The one that doesn’t churn through projects but builds long enough relationships that we’re genuinely useful to the brand’s compounding success over years.
That’s a small ambition by agency standards. We think it’s the right one.
Think we might be a fit?
If you’ve read this far, you probably know whether we’d work well together. Book a 30-minute call and we’ll find out for sure, both directions.
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