In this lesson, we explain why a successful Amazon seller should build their own store.
What is the famous Amazon trap, what’s possible to do with your own store, and what it could mean for your business if you have both the Amazon store and your own.
Why Go DTC?
Amazon is a powerful sales channel—but it comes with limits and risks. Many sellers rely only on Amazon and eventually feel the downsides: lower margins, no direct relationship with customers, and the constant threat of account suspension. That’s why building a direct-to-consumer (DTC) store on Shopify is one of the smartest moves you can make.
The challenges of staying Amazon-only
No direct customer access – you can’t email or message buyers, which makes loyalty building nearly impossible.
High risk of suspension – one policy change or competitor complaint can wipe out your store overnight.
Weak brand visibility – customers remember Amazon, not your brand. Without DTC, your brand identity stays hidden.
Data lock-in – Amazon owns the customer data, which limits your ability to make smart business decisions.
Rising fees & shrinking margins – referral fees, FBA costs, and ad spend eat into profit, and fees can change anytime.
Algorithm dependency – a small ranking drop or competitor undercut can kill sales almost instantly.
Why building a DTC store matters
A Shopify DTC store gives you:
Control over your sales channel and your customer experience.
Direct communication with your buyers through email, SMS, and loyalty programs.
Data ownership to guide your decisions and scale smarter.
Higher margins without Amazon’s referral cuts.
Brand growth – your own site builds trust and recognition beyond a listing.
Multi-channel leverage – a branded site can even boost your Amazon rankings by sending traffic back.
Even a simple branded website is a great first step. It shows your story, builds trust, and lays the foundation for sustainable growth.
Start building a brand, not just a listing. A Shopify DTC store turns your Amazon success into long-term ownership, profit, and stability.
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