Website accessibility services

96.3% of internet has accessibility issues.
Is your web shop accessible?

Webshop accessibility services showing checking contrast ratio, alt descrirption entry

What accessibility means for ecommerce

Accessibility opens ecommerce brand doors to a wider audience, including the 1 in 4 U.S. adults living with a disability.

An accessible website is a user-friendly website for all customers, no matter their abilities or disabilities.

With ADA compliance, brands follow legal standards and demonstrate a commitment to inclusivity.

Sidenote, you will often see the term A11Y used as a shorthand for accessibility. The 11 stands for the number of letters between A and Y in AccessibilitY.

200+ satisfied clients in 15 years

Our portfolio highlights

We prioritize accessibility from the start because we believe every person deserves easy access to online shopping. That’s why we create inclusive experiences that welcome everyone and provide website accessibility services.

Some of our projects:

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OmniShop

A native mobile app for every webshop

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Cryptominer Deals

Deals aggregator web application for crypto-mining equipment

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Retailers lost out on $828M during the 2021 holiday season due to inaccessible websites

source: Forbes

How we make ecommerce sites accessible

Manual user testing

Manual blind user testing of the main website functionality is the first step in our process. We do the testing by using a screen reader and explaining all the problems and ways of fixing them.

Accessibility audit

We audit your webshop for WCAG 2.1/2.2 AA compliance and provide and actionable report.
Full check-ups are done with advanced tools with manual reviews conducted by our experts, including individuals who use the web differently due to disabilities. We go through the whole process from entering ecommerce store to checkout.

Remediation implementation

Our house developers, designers, and accessibility experts work together to execute the plan, making sure that every update aligns with the audit in detail so you follow the WCAG standards.

How accessible is your webshop? Let experts give you the answer.

A11Y and how to get compliant

How we work with you

The process of implementing accessibility (A11Y) is not always straightforward. The best way is to start with accessibility in mind. But if you already have a website that is not accessible, you can still follow the process and make it usable for people with disabilities.

Every project is unique, that’s why we make our process flexible. The basic four steps we will go through:

Initial Assessment

We begin with an in-depth analysis of your current website to identify accessibility barriers and areas for improvement.

Planning and Strategy

Our team collaborates with you to develop a tailored accessibility strategy that meets your specific needs and goals.

Implementation

We implement the planned accessibility improvements and monitor the website for compliance with the chosen standards.

Monitoring and Continuous Improvement

We believe in continuous improvement and will regularly review your site for new content or features that require accessibility adjustments.

Tesco 371x ROI case study

Tesco, the leading UK’s supermarket chain invested £35000 in website accessibility, which brought in additional revenue of over £13 million a year: source: W3 org

Benefits of Website Accessibility

Expanded audience reach. By making your website accessible, you open your digital doors to millions of potential users who might have been excluded due to accessibility barriers. Yes, people with disabilities are customers as well!
Improved SEO performance. Accessible websites tend to have better search engine rankings because they provide a better user experience and meet various SEO best practices.
Legal compliance and risk reduction. Ensuring your website is accessible reduces the risk of legal action for non-compliance with accessibility laws and regulations.
Brand image. An accessible website demonstrates your commitment to inclusivity, improving your brand image and customer loyalty.

Primary regulations we’re guided by

ADA (Americans with Disabilities Act) This act mandates that all digital properties, including ecommerce websites, offer accessible features such as adequate color contrast, alternative text for images, keyboard-friendly navigation, video captions, and audio content transcripts.
Section 508 A part of the Rehabilitation Act that requires federal agencies’ electronic and information technology to be accessible to people with disabilities, which includes elements like compatibility with assistive technology and adherence to established standards for web content.
EN 301 549 Sets out accessibility requirements for ICT products and services in the European market. This includes user interface and content accessibility, ensuring that functionalities support assistive technologies, and providing alternatives for any non-text content.
DDA (Disability Discrimination Act) This act requires that services provided by businesses, including ecommerce, be accessible to people with disabilities, suggesting a commitment to remove barriers that people with disabilities may face when accessing websites.
WCAG (Web Content Accessibility Guidelines) Although not a law, WCAG is internationally recognized as the standard for web accessibility, and adherence is often required for compliance with the above regulations. It includes guidelines for text alternatives, time-based media, adaptable content, distinguishable content, keyboard accessible navigation, sufficient time for interactions, and error handling.