Amazon and DTC Questions

Are You Ready to Take Your Amazon Business DTC?

Most Amazon sellers struggle with fees, margins, and limited customer data. The fastest-growing brands are expanding into direct-to-consumer (DTC).

Find out if you’re ready and how you stack up. All in under 3 minutes.

Amazon vs DTC: What’s the Difference?

Selling on Amazon gives you incredible reach. But that reach comes at a price not a single ecommerce business should allow: you don’t own the customer. Amazon does.

How? You rent visibility. You rent traffic. You rent the relationship. That’s why so many ambitious Amazon sellers decide to build their own DTC store, and usually on Shopify. Not to abandon Amazon… but to take back control:

• You keep selling on Amazon, but also build a direct channel that belongs to you.
• You actually own the customer data like email, order history, preferences.
• You control the entire brand experience.
• You set the rules for upsells, loyalty programs, bundles, and repeat sales.

This is about making it work for you, not the other way around.

Why More Amazon Sellers Go DTC in 2025

Amazon brings reach, visibility, and velocity. And once you grow past a certain point, that distinction becomes expensive. The moment you start looking at your numbers closely… the picture changes.

For years, Amazon was enough. The algorithm drove traffic. Ads brought scale. FBA took care of logistics.

But what used to be a growth engine has quietly turned into a ceiling. Referral fees, FBA costs, and ads now regularly eat up to half of your sale price. Competition is sharper. Ad costs keep climbing. And every customer you acquire on Amazon… belongs to Amazon. Not you.

The sellers who win going forward aren’t the ones who depend on a single channel. They’re the ones who build a system: Amazon for reach, and Shopify for ownership, retention, and margin protection.

Owning your DTC channel and combining with Amazon means:

• Using Amazon’s scale without being trapped by it,
• Building your own customer database and a predictable LTV,
• Using DTC margins to reinvest into growth,
• Making your business resilient to algorithm swings, pricing wars, and suspensions.

The Smartest Setup: Amazon + Shopify Together

Selling on Amazon is exciting at first: traffic’s there, orders come in, the machine works. You don’t need to worry about building your own funnel or figuring out where your customers are. But after a while, you start noticing the cracks:

Margins get thinner. Ad costs go up. Fees start biting into profits. And, worst of all, you don’t own anything.

Not the customer. Not the data. Not the relationship. That’s why more sellers are adding Shopify to their stack. Not to abandon Amazon. To balance it out. You need to be aware that Amazon is reach. But Shopify is control. The real win is making them work together. When your Amazon and Shopify setup is actually connected, things change fast:

• You’re not updating two inventories – it’s just one system.
• You can use your own data to target smarter, not just throw money into Amazon ads.
• You can turn customers into returning ones.

At the end of the day, it’s not Amazon vs Shopify. It’s Amazon and Shopify. A single system that scales with you.

And that’s exactly what we help sellers build: the kind of structure that doesn’t collapse the second Amazon sneezes. If you’re curious what that might look like for your brand, the quiz we made will help you figure it out. 👇

Why Take This Quiz?

Running on Amazon alone is risky. One policy change or a bad review can hit your sales overnight. This quiz will show you:

• Whether your brand is ready to build its own sales channel.
• What opportunities you’re missing by staying Amazon-only.
• How much profit you could keep by cutting fees.
• Which next steps make the most sense for your business.

Who This Quiz Is For

• Amazon FBA sellers tired of rising fees.
• Brands looking to own their customer data.
• Anyone curious about launching a Shopify store alongside Amazon.
• Sellers who want to build long-term brand value, not just listings.