Amazon/DTC Questions Archive

How important is UGC for ecommerce PPC in 2025?

UGC is important, but Meta’s latest algorithm performs best with a mix: UGC + static images + premiu…

How should a DTC store set up tracking and attribution for PPC?

Use GTM as the hub, run Pixel + Conversions API for each ad platform, standardise purchase events, a…

What CPA should ecommerce brands expect on Meta, Google and Amazon?

Meta ~$20–$30, Google ~$25–$35+ (varies by niche), with Q4 rising. Amazon often has higher CPC but s…

When should an ecommerce brand start PPC advertising?

Start PPC once your offer, conversion-ready landing page, and tracking are in place. Use small pre-l…

When does crawl budget become a problem for ecommerce sites?

Crawl budget concerns typically start around 10,000+ products; below that, Google usually crawls eve…

What is topical authority for ecommerce, and how do you build it?

Topical authority = comprehensive, interlinked coverage of your niche (products, categories, guides)…

How can online stores optimise product feeds, schema, and categories for better traffic?

Prioritise product feed quality, product schema, unified SC/Merchant/Analytics data, niche-focused t…

Will AI search replace Google for product discovery in ecommerce?

AI tools handle research, but Google still dominates product discovery via Shopping Graph and market…

What percentage of transactions fail due to accessibility errors?

About 70% of blind users’ online purchases fail due to accessibility errors.

Can ecommerce stores rely on automated plugins for accessibility?

No, overlays are risky and people often get sued. Use automation only for additional testing, not as…

How can webshop owners start improving accessibility on their sites?

Start by testing with a keyboard, fix issues that stop you from purchasing. Embrace accessibility as…

What are the biggest accessibility issues stopping disabled users from shopping online?

Accessibility barriers include unlabeled forms, inaccessible carousels, and moving content that conf…

Why is the European Accessibility Act important for people with disabilities?

The Act lets people with disabilities file complaints and lawsuits against inaccessible ecommerce si…

What is the European Accessibility Act and how does it affect ecommerce businesses?

Ecommerce companies with 10+ employees and €2M+ revenue must make websites/apps accessible under the…

Should new Amazon sellers import DTC audiences or start with PPC campaigns?

Small brands with little data should start with Amazon PPC. Larger DTC brands should upload audience…

How can ecommerce brands use their DTC audience data for Amazon campaigns?

Upload DTC customer lists into AMC to retarget existing buyers and create lookalike audiences on Ama…

How hard is it to implement Amazon DSP and AMC?

AMC and DSP are technically complex, but mastering them gives brands a major competitive advantage s…

When should Amazon sellers start using AMC and DSP advertising?

Sellers should use AMC after 6–12 months of sales data, and DSP once they spend $20K–$50K/month with…

How can ecommerce brands use AI to analyse competitor reviews for product development?

Ecommerce teams can easily automate competitor review analysis. A workflow scrapes reviews, stores t…

What’s the best way for ecommerce startups to decide which AI tools are worth using?

Start with one AI tool, like ChatGPT or Claude, and learn how to prompt and connect it to workflows.…

What is the best first AI workflow to automate for a 7- to 8-figure ecommerce brand?

The best first AI automation for ecommerce brands is customer review analysis. AI can group reviews…

All Questions