Amazon DTC Questions

• What percentage of transactions fail due to accessibility errors?
  About 70% of blind users’ online purchases fail due to accessibility errors.
• Can ecommerce stores rely on automated plugins for accessibility?
  No, overlays are risky and people often get sued. Use automation only for additional testing, not as a full solution.
• How can webshop owners start improving accessibility on their sites?
  Start by testing with a keyboard, fix issues that stop you from purchasing. Embrace accessibility as it helps your brand and SEO.
• What are the biggest accessibility issues stopping disabled users from shopping online?
  Accessibility barriers include unlabeled forms, inaccessible carousels, and moving content that confuses or harms users.
• Why is the European Accessibility Act important for people with disabilities?
  The Act lets people with disabilities file complaints and lawsuits against inaccessible ecommerce sites.
• What is the European Accessibility Act and how does it affect ecommerce businesses?
  Ecommerce companies with 10+ employees and €2M+ revenue must make websites/apps accessible under the European Accessibility Act.