How can ecommerce brands use AI to analyse competitor reviews for product development?
Ecommerce teams can easily automate competitor review analysis. A workflow scrapes reviews, stores them in a spreadsheet, and AI highlights key insights.
Yes, it’s very doable, and not that complex. Ecommerce brands can set up an AI workflow to scrape competitor reviews, load them into a spreadsheet, and analyse recurring issues or praise. This gives product teams direct insight into what customers like or dislike about competing products.
The important part is building a custom solution that fits your brand’s exact needs, instead of using generic off-the-shelf AI platforms. Start with the real problem you want solved, then design the workflow around it.
Since Amazon sellers often analyze competitor reviews, AI can automate this process.
- Collect Amazon reviews of competitor products weekly.
- Let AI find and groups issues. Like durability, delivery, instructions, sizing, etc.
- Report insights like: “30% of complaints mention confusing assembly.”
- Apply fixes to your product and outrank competitors.
Related questions
What is the best first AI workflow to automate for a 7- to 8-figure ecommerce brand?
