How can ecommerce brands use their DTC audience data for Amazon campaigns?
Upload DTC customer lists into AMC to retarget existing buyers and create lookalike audiences on Amazon
AMC allows you to bridge DTC and Amazon:
- Upload your first-party data (emails, names, phone numbers) into Amazon.
- Amazon matches those profiles with shoppers across its ecosystem.
- You can then build seed audiences from your existing customers.
From there, you can create lookalike audiences—for example, people with similar demographics, lifestyle traits, or shopping behaviors. This is powerful because instead of starting with generic keyword targeting, you’re targeting people who look like your proven buyers.
For brands already scaling DTC, this shortens the Amazon learning curve dramatically. Instead of months of testing, you fast-track profitable campaigns by starting with warm, proven audiences.
