What is the best first AI workflow to automate for a 7- to 8-figure ecommerce brand?
The best first AI automation for ecommerce brands is customer review analysis. AI can group reviews into themes and provide quick insights to improve product pages and marketing.
One of the best first workflows for an ecommerce brand to automate with AI is customer review analysis. AI can summarise all reviews from the past month, highlight recurring praises and complaints, and show which product features matter most to buyers. Most DTC founders know reviews drive trust and sales, but they rarely have time to dig through them manually. Automating this task means you always get actionable insights. Such as which product benefits to feature more prominently on landing pages, without hours of manual reading.
Why Reviews Matter for Ecommerce
• 93% of customers say reviews influence their buying decisions.
• Negative reviews can reduce conversion rates by 20–30% if not addressed.
• Positive reviews can be repurposed as social proof in ads, emails, and landing pages.
How to automate the process
• Use tools like n8n, Make, or Zapier to send new reviews into an AI model monthly.
• Summarize them into categories: product quality, shipping, customer service, packaging, etc.
• Generate an “executive summary” for your team to review in 5 minutes instead of 5 hours.
