When should Amazon sellers start using AMC and DSP advertising?
Sellers should use AMC after 6–12 months of sales data, and DSP once they spend $20K–$50K/month with strong bottom-funnel performance.
Amazon DSP (Demand-Side Platform) and Amazon Marketing Cloud (AMC) are powerful but advanced tools. They work best for established brands rather than new sellers:
- Amazon Marketing Cloud (AMC): A “data clean room” that lets you analyze customer journeys across Amazon. For example, you can see which shoppers only viewed your product, which added to cart, which purchased, or how competitors’ audiences overlap. This moves targeting from simple keywords to behavioral audiences. But AMC requires data volume. New sellers with only a handful of transactions won’t see useful trends. That’s why most agencies recommend waiting at least 6–12 months until you have steady repeat customers.
- Amazon DSP: This is Amazon’s programmatic advertising platform that allows you to run display ads both on and off Amazon. You’ll see ads on Prime Video, news sites, or apps that retarget people who visited your listing. It shines when you already have strong bottom-of-funnel campaigns and you’re spending around $20k–$50k per month on ads. At that point, DSP extends your reach to higher-funnel audiences and builds brand presence.
In short, DSP and AMC are game changers—but only if you have the budget, data, and product-market fit to use them effectively.
