eCommerce app: The gold standard of seamless customer experience
The digital era is transforming our reality. Shopping on a “tap,” food on a call, voice commands, chatbots, self-driving cars… We live in a time that our ancestors would call science fiction, and it will inevitably reshape the way every industry worldwide operates, and yes, including yours too. The time when having a website was a pinnacle of digital marketing is long behind us. Here are some shocking numbers to back up this claim:
- 92.6% of internet users surf via mobile devices.
- 72.9% of internet users shop online via mobile devices.
- 69.4% of internet users use shopping apps on their mobile devices.
Make it personal, make it engagingeCommerce is usually the “extended hand” of a brick-and-mortar store, but nowadays, it seems that it is the opposite. The reason is innovative technology rapidly evolving and overcoming physical barriers. For example, people would buy online even more if they could try on an item and see how it fits them. But with mobile apps, this is no longer a problem at all. App features based on artificial intelligence have an almost magical ability to engage customers and increase your revenue with up-selling and cross-selling techniques. Augmented reality, GPS, camera, voice control, chatbots, product recommendations, push notifications, and other AI features will engage visitors and transform them into loyal customers. And that is not all. Unlike a website, eCommerce apps load almost in a blink of an eye, so there is no waiting time for buyers. In addition, the interaction between your eCommerce app and customer allows smoother navigation making it easy for the customer to use your app, thus making it easier to buy from you. However, perhaps the most significant value of having an eCommerce app is the personalization of the user experience. By dynamically showing content according to previous customer actions, browsing behavior, purchase history, and other personal data, you adapt the online store to the customer’s needs and goals in real-time!
Hit that button and convertNaturally, when you minimize the number of taps on the screen required for shopping, customers will convert more. But, again, the numbers speak for themselves. Compared to the website, an app converts an average of 157% more, according to the BUTTON. Inevitably, reducing physical barriers for shopping will ultimately lead to customers’ loyalty to your brand, considering smartphone users spend 7x more time in native apps than in web browsers, a number that continues to jump during a global pandemic.
Prevent them from leavingOne of the critical problems eCommerce businesses have faced is the cart abandonment rate. According to the Baymard Institute, the online shopping cart abandonment rate is a phenomenal 69.57%! It means that for every 100 potential customers, 70 of them will leave somewhere in the checkout process without purchasing. That is a lot of money that will undermine your revenue. We are all customers at some point, so to optimize the checkout process, you need to think like one! Let’s see the standard checkout process:
- adding to cart
- billing details
- shipping details
- delivery method
- preview order