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Choosing between: Shopify vs Shopify Plus

The ecommerce platform for your business is the foundation upon which your online store will be built and grow.  Shopify, the most famous for its user-friendly interface and the best features, we can say it offers two primary versions – Shopify, with multiple plans to choose from, and Shopify Plus. Although Shopify Plus is listed as one of the Shopify tiers, we can see it as a unique version due to its features. Understanding the difference between Shopify and Shopify Plus is important for selecting the one that best fits your business needs.

Shopify – currently the best platform

Shopify serves as a strong foundation for businesses of all sizes looking to make their mark online. It’s accessible, user-friendly, and packed with essential features that empower merchants to launch, manage, and scale their online stores efficiently. The platform’s wide range of themes, an extensive app marketplace, and great pricing plans make it a popular choice for all-size businesses aiming for growth. Check out all their plans here.

Shopify Plus – for big players

Shopify Plus is made for high-volume merchants and larger enterprises that demand advanced features and greater flexibility. It builds on Shopify’s solid foundation by offering stronger capabilities, including more control over customization, dedicated support, and features made to answer the needs of large-scale operations. 

Shopify Plus is designed to handle the complexities of scaling up, providing businesses with the tools they need to expand their reach, make their operations more organized, and offer an amazing shopping experience to a global audience.

Shopify vs Shopify Plus – comparison

Let’s go through the most important aspects one ecommerce brand needs to analyze before choosing a Shopify plan for their store.

Customization and design

Shopify offers a range of customizable templates, but Shopify Plus goes a step further by providing access to more design options and the ability to customize the checkout experience fully. This creates better brand consistency across all customer touchpoints.

Not sure how to start? Let our Shopify expert agency guide you through this process. Explore our services here.

Pricing and value

Cost is a significant factor when choosing between Shopify and Shopify Plus. Shopify’s standard plans are more affordable. In contrast, Shopify Plus is an investment in your business’s growth, offering additional features that justify its premium price. But keep in mind that each investment can change your business’s growth pace.

A comparison chart titled 'Shopify vs Shopify Plus' on a white background with a green header. It lists features of Shopify, like affordable plans and basic analytics, and Shopify Plus, including premium investment and advanced features for global commerce.


Shopify Plus users enjoy exclusive features such as advanced analytics, the ability to create multiple stores, and increased staff accounts. These capabilities are designed to support complex operations and provide insights that can drive strategic decisions.

Scalability and performance

For businesses expecting or experiencing rapid growth, Shopify Plus offers superior scalability. It’s built to handle increased traffic and sales, which almost every brand might experience during Black Friday and other similar shopping holidays, making sure your store stays fast and responsive. You won’t like it if your shop goes down when you can break sales goals, right?

Shopify vs Shopify Plus: which one to choose

The decision between Shopify and Shopify Plus should be based on your business’s current needs and future goals. Shopify’s simplicity and cost-effectiveness make it ideal for starting out. But, if you’re preparing for significant growth or already operating at a large scale, Shopify Plus can provide the tools and support needed to take your business to the next level.

Key takeaways

Although the difference between Shopify and Shopify Plus exists, Shopify, in general, is the go-to platform for every ecommerce brand. The choice between them should align with the business’s size, growth trajectory, and specific needs. 

Keep in mind that what works for one business might not work for another. Before making a decision, evaluate your requirements, budget, and long-term goals. 

If you’re still unsure, consult with Shopify experts. Our team builds and optimizes stores across both, making your online presence powerful, effective, and made exactly for your audience. 

Make sure that no matter where you start or aim to go, the potential for succeeding in ecommerce is always at your fingertips!

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