When does crawl budget become a problem for ecommerce sites?
Crawl budget concerns typically start around 10,000+ products; below that, Google usually crawls everything.
Treat 10,000 products as a practical threshold. Below that, Google typically allocates enough crawl resources. Above it, the combinatorial growth of categories, filters, and subcategories creates thousands of URLs. Start log-file analysis, tune internal linking, and rationalise taxonomy to focus crawl on the pages that drive demand.
What is Crawl Budget?
Crawl budget is the number of pages search engines decide to crawl on your site within a given timeframe. For large ecommerce sites, this can limit visibility if important pages aren’t crawled.
How to Optimize Crawl Efficiency?
- Log file analysis: See which pages bots crawl most often.
- Internal linking: Make sure high-value categories are easily accessible.
- Eliminate duplicate content: Faceted navigation often creates thousands of useless URLs.
- XML sitemaps: Keep them clean, under 50,000 URLs per file.
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