Author: Dusan Popovic
Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is helping Amazon sellers build and grow their DTC ecommerce business.
Here’s the most important thing about email marketing that Amazon sellers don’t think about until they launch a DTC store: every customer who has ever bought from your Amazon listing is on Amazon’s email list. Not yours. You can’t email them. You can’t even see...
Should you buy a pre-built Shopify store?
A pre-built Shopify store can be a fast solution to get an ecommerce brand on track. But this choice can set the tone for your entire business journey. And, of course, comes with a set of pros and cons.
Table of ContentsWhat is a pre-built Shopify store?Pros of buying a pre-built Shopify...
How to increase AOV in ecommerce?
For any ecommerce brand, making sure customers spend more per order is usually something ecommerce owners focus on. And the “thing” they’re trying to increase is called Average Order Value (AOV).
AOV measures the average amount of money customers spend each time they place an order....
Consumer behaviour in online shopping 2025
Online shopping is part of everyday life and people are buying online everything from groceries to home appliances. But how exactly is consumer behaviour in online shopping changing? Let’s dig into what’s happening this year and why it’s important for your business.
Table of ContentsIs...
Top 5 ecommerce tips for owners
Running an ecommerce business is like being the captain of a ship. You need to navigate through tough days, keep your crew in check, and make sure your ship is in top condition to sail smoothly.
With so much going on, it’s easy to feel overwhelmed. But fear not! Let’s see the five...
How to increase customer retention?
New customers? Bring them on! Returning customers? Yes, yes, yes!
It’s equally important to get new customers and keep the ones you already have. Customer retention is the key to sustainable growth and profitability.
Research shows that increasing customer retention rates by...
The Amazon-to-DTC Audit: What We Look At When a 7-Figure FBA Brand Asks If Their Shopify Store Is Ready to Scale
You’re a 7-figure Amazon seller. You’ve launched a Shopify store (or you’re about to). Somebody built it — maybe a freelancer, maybe a generalist agency, maybe you did it yourself with a theme. Traffic is trickling in. Conversion rate is… disappointing. You’re...
Online shopping problems and how to overcome them
As an ecommerce owner, you are well aware of the numerous benefits online shopping brings to customers. However, with these benefits come various challenges that can impact both your business and your customers’ experience.
Let’s explore some common online shopping problems and...
Case Study: How Sorella Apothecary became a renowned cosmetic brand with (almost) ZERO money spent on ads
Working in the health and beauty industry and competing with thousands of competitors isn’t easy. I know that firsthand; I got out of that wagon running and screaming.
But some people really know what they are doing.
We were accidentally introduced to the Sorella Apothecary brand and...