Author: Dusan Popovic
Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is helping Amazon sellers build and grow their DTC ecommerce business.
If you’ve been selling on Amazon for years and you’re moving into DTC, here’s the part most agencies won’t tell you upfront. The marketing playbook that built your Amazon business with keyword targeting, listing optimization, and review velocity… it is not enough. Successful DTC marketing...
How to scale Amazon brand off Amazon
A powerful conversation between Dušan Popović, CEO of Byteout Software, an ecommerce development agency that helps Amazon sellers expand to DTC, and Vincenzo Toscano, CEO of Ecomcy, one of the most respected Amazon agencies running brands globally on Amazon and TikTok.
The big question these...
Combining Amazon with Shopify: The Better & Better story
The hardest part of ecommerce isn’t setting up a store or listing a product on Amazon. It’s actually building a brand that customers remember and come back to.
A strong brand does two things: it clearly communicates why your product is different, and it fosters trust at every...
The Amazon Ranking Strategy That Works in 2026
Table of ContentsWhat Is a Product Testing Campaign?How product testing moves up the rankings on Amazon1. Catch and fix problems before launch2. Generate early sales momentum3. Improve your marketing with real insights4. Prevent damaging early reviewsA Smooth step by step approach to set up a...
How to find and use the right AI tools for ecommerce
Automation, personalization, and data-driven decisions play the biggest role ever in ecommerce. With so many AI tools flooding the market, how do you choose the right ones for your ecommerce business and how to use them the right way for your case?
We had an awesome chat with Slobodan Manic...
Connect Shopify to Amazon: Complete 2026 guide
Table of ContentsWhy sell on Shopify and Amazon in 2026Can Shopify integrate with Amazon in 2026?How Integration WorksIntegration tools comparison (2026)Native solutionsSpecialized PlatformsQuick Chooser: What to use whenBenefits of linking Shopify and Amazon Reach + ControlCustomer data...
AI Search and AEO for Amazon-to-DTC Brands: How Answer Engines Are Changing What You Need to Publish
On Amazon, you never had to think about how customers find you. Amazon’s search algorithm handles discovery. You optimize your listing, run Sponsored Products, and the platform puts your collagen powder in front of people searching “best collagen supplement.” That’s the...
Amazon DTC: How to own the customer experience
In the past, being successful on Amazon often meant playing by the rules, optimizing your listings, and figuring out how to beat the competition. Competition gets harder each day, so these steps are also getting harder to achieve.
But in 2025, the most successful sellers are doing something...
Selling on Shopify and Amazon: Smart ecommerce strategy in 2025
Let’s be honest, the question 4-5 years ago was “Should I sell on Amazon or Shopify?”
But by 2025, that question has changed. Now, the smartest ecommerce brands aren’t picking between Amazon and Shopify, but they’re using both or started thinking about the process of selling on Shopify and...