Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is helping Amazon sellers build and grow their DTC ecommerce business.
Some brands use only one channel for selling. Is that wrong?
Not entirely, but if you have all eggs in one basket, is it really safe? What if that channel just stops working for you?
Yes, you need more time, budget and focus for selling through multiple channels, but that also means...
Selling on Amazon has never been easier – the game is known, the tech and tools are there. But also never more crowded! Amazon to DTC means putting your brand closer to customers.
As Amazon costs go up, competition tightens, and sellers adapt to new game rules, more Amazon brands are...
If you’re selling online (or planning to), you’ve probably asked yourself this:
Should I build my own store or just sell on Amazon?
The answer isn’t simple, and (of course) it depends on where you are in your business, what you want long-term, and how much control you’re...
Do you know where your traffic (and revenue) comes from?
There are three main ways to do that: paid ads, SEO, and organic social media.
Some brands throw money at ads to get instant traffic. Others play the long game with SEO, optimizing their site to rank higher on Google. And complain...
In ecommerce, every customer comes at a cost. But do you know how much you’re actually spending to bring them in?
You need to get into Customer Acquisition Cost (CAC), which is essential for building a profitable and sustainable business.
If your CAC is too high, your profits...
You’ve probably heard this before: email is dead.
But is that really true?
With all the noise around social media and paid ads, it’s easy to wonder if sending ecommerce newsletters is even worth your time in 2024.
Spoiler alert: they ABSOLUTELY still work.
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A pre-built Shopify store can be a fast solution to get an ecommerce brand on track. But this choice can set the tone for your entire business journey. And, of course, comes with a set of pros and cons.
Table of ContentsWhat is a pre-built Shopify store?Pros of buying a pre-built Shopify...
For any ecommerce brand, making sure customers spend more per order is usually something ecommerce owners focus on. And the “thing” they’re trying to increase is called Average Order Value (AOV).
AOV measures the average amount of money customers spend each time they place an order....
Online shopping is part of everyday life and people are buying online everything from groceries to home appliances. But how exactly is consumer behaviour in online shopping changing? Let’s dig into what’s happening this year and why it’s important for your business.
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