Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is helping Amazon sellers build and grow their DTC ecommerce business.
In March 2026, OpenAI quietly shut down ChatGPT Instant Checkout. About 12 merchants ever went live on it. The grand vision of ChatGPT as the world’s AI shopping mall lasted less than two years. It ended with barely a whisper and ChatGPT Lost the AI Shopping War.
Meanwhile, something...
Table of ContentsAds Won’t Save a Leaky FunnelThe Customer Is Still the Hero, Whether It’s Amazon or ShopifyThe One Thing You Have to Get Right Above the FoldAI Is Accelerating Everything. Including Your Mistakes.Write for the Shopper. The Algorithm Will Follow.Watch the full...
If you’re an Amazon seller thinking about expanding your business, chances are you’ve already noticed something: your product sells, but your brand doesn’t quite exist yet. You have a logo, maybe a color scheme, but no real story, nothing that makes a customer choose you over...
Table of ContentsAI influencers The AI employee conversationClaude, Perplexity and the technical shift: AI is rewriting the rules for Amazon sellersWhat this means for Amazon sellers building DTC
If there was one theme running through every exchange at the Ecom Mastery Conference in Nashville...
Table of ContentsAmazon vs ShopifyWhy Shopify is becoming more than just a storeOmnichannel: Should Amazon sellers also sell on Shopify?AI search is changing product discoveryWhat this means for Amazon sellers in 2026Final Thoughts
At the Ecom Mastery Conference in Nashville, one question...
Table of ContentsRetention Marketing Isn’t Optional AnymoreThe Most Expensive Mistake: Relying on TemplatesEmail Marketing vs a Real Retention SystemWhere to Start: Map the Customer JourneyZero-Party Data: The Most Misunderstood Term in Ecommerce Right NowQuick Takes: Plain Text vs....
Table of ContentsWhy Sellers Are Thinking Beyond AmazonThe rise of AI search and product discoveryWhy Shopify Complements Amazon1. Customer Ownership2. Better Branding3. More Marketing Opportunities4. DiversificationData as becoming more important than everShould every Amazon seller start a...
