Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is helping Amazon sellers build and grow their DTC ecommerce business.
If you’re an Amazon seller thinking about expanding your business, chances are you’ve already noticed something: your product sells, but your brand doesn’t quite exist yet. You have a logo, maybe a color scheme, but no real story, nothing that makes a customer choose you over...
Table of ContentsAI influencers The AI employee conversationClaude, Perplexity and the technical shift: AI is rewriting the rules for Amazon sellersWhat this means for Amazon sellers building DTC
If there was one theme running through every exchange at the Ecom Mastery Conference in Nashville...
Table of ContentsAmazon vs ShopifyWhy Shopify is becoming more than just a storeOmnichannel: Should Amazon sellers also sell on Shopify?AI search is changing product discoveryWhat this means for Amazon sellers in 2026Final Thoughts
At the Ecom Mastery Conference in Nashville, one question...
Table of ContentsRetention Marketing Isn’t Optional AnymoreThe Most Expensive Mistake: Relying on TemplatesEmail Marketing vs a Real Retention SystemWhere to Start: Map the Customer JourneyZero-Party Data: The Most Misunderstood Term in Ecommerce Right NowQuick Takes: Plain Text vs....
Table of ContentsWhy Sellers Are Thinking Beyond AmazonThe rise of AI search and product discoveryWhy Shopify Complements Amazon1. Customer Ownership2. Better Branding3. More Marketing Opportunities4. DiversificationData as becoming more important than everShould every Amazon seller start a...
Table of ContentsThe Real Reason Most Amazon Sellers Struggled on ShopifyWhat AI Has Changed for DTC ExpansionContent creation at scale.Image adaptation and enhancement.SEO content that actually ranks.Personalization and conversion optimization.Early Movers Are Already Building Their Advantage...
Table of ContentsThe Core Problem: Amazon Sellers Are Too Dependent on One ChannelWhy Shopify?1. No Marketplace Fees2. Organic Traffic = Free Customer Acquisition3. You Own the CustomerThe Branding DimensionThe Transition: What Amazon Sellers Need to Get RightThe Opportunity Is Real: What...
