Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is helping Amazon sellers build and grow their DTC ecommerce business.
Table of ContentsHow people actually shop on Amazon nowWhy keyword optimization is no longer enough?Inside Amazon’s new algorithm How to optimize your listing for AI without sounding robotic?Watch the full interview: How to Rank on Amazon in 2026?
How to Rank on Amazon in 2026? This isn’t...
Table of ContentsWhat CRO really means and why most Shopify stores fail at CRO?The biggest mistake brands makeAmazon vs Shopify: why your strategy breaksCRO isn’t about revenue, it’s about profitWant the full strategy? Watch the video
Why most Shopify stores fail at CRO is something most...
Table of ContentsIntroduction to E-commerce scalingUnderstanding the business life cycleStrategies for multi channel expansionIdentifying Gaps and When to Seek HelpBuilding and Managing Effective TeamsFostering Collaboration Among StakeholdersConclusion: How to scale your eCommerce brand?
If...
Table of ContentsIntroduction to post-purchase strategiesWhy post-purchase is the new growth frontierCommon mistakes in post-purchase experienceWhy sending customers to carrier sites is a growth killerEffective post purchase flows: emails & automationsThe traditional happy path flowThe power...
Table of ContentsThe rise of GymsharkFrom Small Startup to Global BrandWhy Gymshark focused on DTC instead of marketplacesGymshark’s GrowthBuilding a Scalable Ecommerce FoundationCreating a Branded Customer ExperienceData Driven GrowthThe Gymshark website crash How Shopify enabled Gymshark’s...
Many Amazon sellers decide to launch Shopify believing it’s the natural next step for growth. In reality, most fail not because Shopify doesn’t work, but because they approach it the same way they approach Amazon.
At Byteout, we’ve worked with brands at every stage of the Amazon to Shopify...
Moving from Amazon to a Shopify-based direct-to-consumer model feels like a natural progression. You have a winning product, a solid supply chain, and consistent sales. However, the graveyard of failed Shopify stores is filled with former “Top Rated” Amazon sellers.
The truth...
What makes people actually buy from a DTC brand in 2025? It’s not the algorithm. It’s not the pixel. It’s not some secret hack in Ads Manager. It’s trust. And it’s the creative strategy behind it.
No matter how advanced the targeting gets or how smart the platforms become, the brands that win...
A powerful conversation between Dušan Popović, CEO of Byteout Software, an ecommerce development agency that helps Amazon sellers expand to DTC, and Vincenzo Toscano, CEO of Ecomcy, one of the most respected Amazon agencies running brands globally on Amazon and TikTok.
The big question these...
