Newest blog posts
AI Search and AEO for Amazon-to-DTC Brands: How Answer Engines Are Changing What You Need to Publish
On Amazon, you never had to think about how customers find you. Amazon’s search algorithm handles discovery. You optimize your listing, run Sponsored Products, and the platform puts your collag…
Amazon DTC: How to own the customer experience
In the past, being successful on Amazon often meant playing by the rules, optimizing your listings, and figuring out how to beat the competition. Competition gets harder each day, so these steps are…
Shopify vs Amazon – what’s better for your ecom business
If you’re selling online (or planning to), you’ve probably asked yourself this: Should I build my own store or just sell on Amazon? The answer isn’t simple, and (of course) it depends on where…
The % split – paid ads vs SEO vs organic social in ecommerce
Do you know where your traffic (and revenue) comes from? There are three main ways to do that: paid ads, SEO, and organic social media. Some brands throw money at ads to get instant traffic. Others p…
How to reduce Customer Acquisition Cost (CAC)
In ecommerce, every customer comes at a cost. But do you know how much you’re actually spending to bring them in? You need to get into Customer Acquisition Cost (CAC), which is essential for bu…
Newsletters for Amazon-to-DTC Brands: Why Email Beats Every Other Channel Once You Own the Customer
Here’s the most important thing about email marketing that Amazon sellers don’t think about until they launch a DTC store: every customer who has ever bought from your Amazon listing is o…
How to increase AOV in ecommerce?
For any ecommerce brand, making sure customers spend more per order is usually something ecommerce owners focus on. And the “thing” they’re trying to increase is called Average Order Value (AOV).&nbs…
Consumer behaviour in online shopping 2025
Online shopping is part of everyday life and people are buying online everything from groceries to home appliances. But how exactly is consumer behaviour in online shopping changing? Let’s dig into w…
Top 5 ecommerce tips for owners
Running an ecommerce business is like being the captain of a ship. You need to navigate through tough days, keep your crew in check, and make sure your ship is in top condition to sail smoothly. …
