How important is UGC for ecommerce PPC in 2025?
UGC is important, but Meta’s latest algorithm performs best with a mix: UGC + static images + premium short videos.
UGC still drives trust and thumb-stop performance, especially for problem/solution demos and social proof. However, Meta’s Andromeda (unified objective algorithm) rewards creative diversity:
Premium short video (non-UGC) for brand cues, motion, and higher perceived value. Run a creative matrix (formats × angles: problem/solution, benefits, objections, proof). Test hooks in the first 2–3 seconds, vary aspect ratios (1:1, 4:5, 9:16), and refresh weekly in scale. AI-assisted production reduces costs; the constraint shifts from production to ideas (angles, offers, objections handled). Pair this with landing pages mirroring the creative claims for continuity and higher CVR.
UGC video for authenticity, hooks, testimonials, demos.
Static images for quick message clarity and frequency.
