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Author: Dusan Popovic

Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is helping Amazon sellers build and grow their DTC ecommerce business.

Trust & creative strategy: what still wins in DTC marketing

What makes people actually buy from a DTC brand in 2025? It’s not the algorithm. It’s not the pixel. It’s not some secret hack in Ads Manager. It’s trust. And it’s the creative strategy behind it. No matter how advanced the targeting gets or how smart the platforms become, the brands that win...

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Ecommerce website accessibility: The hidden revenue loss

Ecommerce website accessibility is still one of the most important things in ecommerce, and still some brands aren’t fully accessible. In this interview, Dusan, the ecommerce and Shopify expert, sat down with Lazar, an accessibility consultant and founder of Accessi, who has dedicated his...

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How to scale Amazon brand off Amazon

A powerful conversation between Dušan Popović, CEO of Byteout Software, an ecommerce development agency that helps Amazon sellers expand to DTC, and Vincenzo Toscano, CEO of Ecomcy, one of the most respected Amazon agencies running brands globally on Amazon and TikTok. The big question these...

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Combining Amazon with Shopify: The Better & Better story

The hardest part of ecommerce isn’t setting up a store or listing a product on Amazon. It’s actually building a brand that customers remember and come back to.  A strong brand does two things: it clearly communicates why your product is different, and it fosters trust at every...

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The Amazon Ranking Strategy That Works in 2025

Launching a product on Amazon in 2025 is exciting, but it’s also like stepping into the busiest marketplace in the world, where millions of listings compete for the same buyers. Simply uploading your product and crossing fingers is no longer enough.  Without a plan for early traction,...

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How to find and use the right AI tools for ecommerce

Automation, personalization, and data-driven decisions play the biggest role ever in ecommerce. With so many AI tools flooding the market, how do you choose the right ones for your ecommerce business and how to use them the right way for your case? We had an awesome chat with Slobodan Manic...

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Connect Shopify to Amazon: Step-by-step in 2025

In 2025, you can connect Shopify to Amazon by installing an integration app like Shopify Marketplace Connect or Amazon MCF/Buy with Prime, linking your Amazon Seller Central account, and syncing your products, inventory, and orders. This setup lets you sell on Amazon while also building a...

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AI and Google Search in ecommerce – what is going on?

If you’re selling online in 2025, chances are you’ve heard a lot of buzz and noise about AI and Google search and how is AI changing how people shop. Customers are searching, exploring with ChatGPT, Perplexity, and Claude. With this big shift from zero AI to using it in our everyday...

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Amazon DTC: How to own the customer experience

In the past, being successful on Amazon often meant playing by the rules, optimizing your listings, and figuring out how to beat the competition. Competition gets harder each day, so these steps are also getting harder to achieve. But in 2025, the most successful sellers are doing something...

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