Author: Dusan Popovic
Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is helping Amazon sellers build and grow their DTC ecommerce business.
Many Amazon sellers decide to launch Shopify believing it’s the natural next step for growth. In reality, most fail not because Shopify doesn’t work, but because they approach it the same way they approach Amazon.
At Byteout, we’ve worked with brands at every stage of the Amazon to Shopify...
WHY AMAZON SELLERS FAIL WHEN MOVING TO SHOPIFY
Moving from Amazon to a Shopify-based direct-to-consumer model feels like a natural progression. You have a winning product, a solid supply chain, and consistent sales. However, the graveyard of failed Shopify stores is filled with former “Top Rated” Amazon sellers.
The truth...
Trust & creative strategy: what still wins in DTC marketing
What makes people actually buy from a DTC brand in 2025? It’s not the algorithm. It’s not the pixel. It’s not some secret hack in Ads Manager. It’s trust. And it’s the creative strategy behind it.
No matter how advanced the targeting gets or how smart the platforms become, the brands that win...
Ecommerce website accessibility: The hidden revenue loss
Ecommerce website accessibility is still one of the most important things in ecommerce, and still some brands aren’t fully accessible.
In this interview, Dusan, the ecommerce and Shopify expert, sat down with Lazar, an accessibility consultant and founder of Accessi, who has dedicated his...
How to scale Amazon brand off Amazon
A powerful conversation between Dušan Popović, CEO of Byteout Software, an ecommerce development agency that helps Amazon sellers expand to DTC, and Vincenzo Toscano, CEO of Ecomcy, one of the most respected Amazon agencies running brands globally on Amazon and TikTok.
The big question these...
Combining Amazon with Shopify: The Better & Better story
The hardest part of ecommerce isn’t setting up a store or listing a product on Amazon. It’s actually building a brand that customers remember and come back to.
A strong brand does two things: it clearly communicates why your product is different, and it fosters trust at every...
The Amazon Ranking Strategy That Works in 2025
Launching a product on Amazon in 2025 is exciting, but it’s also like stepping into the busiest marketplace in the world, where millions of listings compete for the same buyers. Simply uploading your product and crossing fingers is no longer enough.
Without a plan for early traction,...
How to find and use the right AI tools for ecommerce
Automation, personalization, and data-driven decisions play the biggest role ever in ecommerce. With so many AI tools flooding the market, how do you choose the right ones for your ecommerce business and how to use them the right way for your case?
We had an awesome chat with Slobodan Manic...
Connect Shopify to Amazon: Step-by-step in 2025
In 2025, you can connect Shopify to Amazon by installing an integration app like Shopify Marketplace Connect or Amazon MCF/Buy with Prime, linking your Amazon Seller Central account, and syncing your products, inventory, and orders. This setup lets you sell on Amazon while also building a...