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Author: Dusan Popovic

Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is helping Amazon sellers build and grow their DTC ecommerce business.

AI and Google Search in ecommerce – what is going on?

If you’re selling online in 2025, chances are you’ve heard a lot of buzz and noise about AI and Google search and how is AI changing how people shop. Customers are searching, exploring with ChatGPT, Perplexity, and Claude. With this big shift from zero AI to using it in our everyday...

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Amazon DTC: How to own the customer experience

In the past, being successful on Amazon often meant playing by the rules, optimizing your listings, and figuring out how to beat the competition. Competition gets harder each day, so these steps are also getting harder to achieve. But in 2025, the most successful sellers are doing something...

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Selling on Shopify and Amazon: Smart ecommerce strategy in 2025

Let’s be honest, the question 4-5 years ago was “Should I sell on Amazon or Shopify?” But by 2025, that question has changed. Now, the smartest ecommerce brands aren’t picking between Amazon and Shopify, but they’re using both or started thinking about the process of selling on Shopify and...

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Amazon FBA vs Shopify: Which one builds a real brand?

If you’re selling on Amazon, you already understand the value of the platform. The traffic is there, the infrastructure is good, and Amazon FBA (fulfillment by Amazon) can make scaling logistics a lot easier. But as your business grows, an important question starts to come up: Amazon...

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Best Amazon FBA course: Top picks for 2025

If you’re already selling on Amazon, you’ve probably realized that success in 2025 doesn’t look like it did a few years ago and can change daily.  Amazon is getting more and more competitive. Costs are higher, and launching new products isn’t plug-and-play anymore. AI is changing...

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Shopify and Amazon – double chance for success

Some brands use only one channel for selling. Is that wrong?  Not entirely, but if you have all eggs in one basket, is it really safe? What if that channel just stops working for you? Yes, you need more time, budget and focus for selling through multiple channels, but that also means...

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Amazon to DTC: How to build and scale a DTC brand from scratch

Selling on Amazon has never been easier – the game is known, the tech and tools are there. But also never more crowded! Amazon to DTC means putting your brand closer to customers. As Amazon costs go up, competition tightens, and sellers adapt to new game rules, more Amazon brands are...

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Shopify vs Amazon – what’s better for your ecom business

If you’re selling online (or planning to), you’ve probably asked yourself this: Should I build my own store or just sell on Amazon?  The answer isn’t simple, and (of course) it depends on where you are in your business, what you want long-term, and how much control you’re...

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Best ecommerce agency in US – Top 10

Ecommerce agencies are valuable partners in building a successful online business. Yes, you’re already running a business (or looking to start one), but you don’t know everything, and you should not do everything by yourself. And how to find the best ecommerce agency in the US? Ecommerce...

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