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Shopify and Amazon – double chance for success
Some brands use only one channel for selling. Is that wrong? Not entirely, but if you have all eggs in one basket, is it really safe? What if that channel just stops working for you? Yes, you n…
Amazon to DTC: How to build and scale a DTC brand from scratch
Selling on Amazon has never been easier – the game is known, the tech and tools are there. But also never more crowded! Amazon to DTC means putting your brand closer to customers. As Amazon cos…
Shopify vs Amazon – what’s better for your ecom business
If you’re selling online (or planning to), you’ve probably asked yourself this: Should I build my own store or just sell on Amazon? The answer isn’t simple, and (of course) it depends on where…
The % split – paid ads vs SEO vs organic social in ecommerce
Do you know where your traffic (and revenue) comes from? There are three main ways to do that: paid ads, SEO, and organic social media. Some brands throw money at ads to get instant traffic. Others p…
How to reduce Customer Acquisition Cost (CAC)
In ecommerce, every customer comes at a cost. But do you know how much you’re actually spending to bring them in? You need to get into Customer Acquisition Cost (CAC), which is essential for bu…
Newsletters for Amazon-to-DTC Brands: Why Email Beats Every Other Channel Once You Own the Customer
Here’s the most important thing about email marketing that Amazon sellers don’t think about until they launch a DTC store: every customer who has ever bought from your Amazon listing is o…
Should you buy a pre-built Shopify store?
A pre-built Shopify store can be a fast solution to get an ecommerce brand on track. But this choice can set the tone for your entire business journey. And, of course, comes with a set of pros and co…
How to increase AOV in ecommerce?
For any ecommerce brand, making sure customers spend more per order is usually something ecommerce owners focus on. And the “thing” they’re trying to increase is called Average Order Value (AOV).&nbs…
Consumer behaviour in online shopping 2025
Online shopping is part of everyday life and people are buying online everything from groceries to home appliances. But how exactly is consumer behaviour in online shopping changing? Let’s dig into w…
