Customer to customer (C2C) is a service version where customers can trade with each other, generally online. Two applications of C2C markets are public auctions and categorized promotions. C2C marketing has soared in popularity with the arrival of businesses such as eBay, Etsy, and Craigslist. 

How Customer to Customer (C2C) business works  #

C2C represents a market environment where one client purchases items from an additional customer utilizing a third-party organization or system to help with the transaction. C2C business is a business version that arose with e-commerce innovation and the sharing economic climate. 

Customers take advantage of the competitors for items and typically locate things hard to find in other places. Likewise, margins can be higher than standard pricing techniques for sellers because there are marginal prices due to the lack of stores or wholesalers. 

Example of Customer to Customer (C2C) business  #

Craigslist is a good example of C2C business. Craigslist is an e-commerce system that links people advertising items or services. Craigslist not only gives a platform for purchasing, marketing, and trading items yet posts regular monthly classified advertisements, such as employment opportunities and property listings. This system calls for the vendor to supply items to the purchaser personally.

Advantages of C2C over B2B #

C2C (customer-to-customer) e-commerce websites are specialized e-commerce platforms with numerous advantages over conventional B2C models. A C2C service: 

  • Require no supply: Because a C2C system is just the intermediary taking a cut of the C2C transaction, supply is a non-issue. This stays clear of locking up capital in supply and getting rid of the requirement for storage and delivery centers. It likewise gets rid of delivery expenses connected with B2B
  • Demand fewer personnel: A business without supply requires no packers, carriers, or drivers. 
  • Produces vendors out of purchasers: Customers that become knowledgeable about a website as a buying platform may recognize it as a legitimate place to end up being a vendor. 

Do you want to learn more about e-commerce? Continue reading about → The psychology behind online shopping.

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