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Link equity, once informally referred to as “link juice,” is an online search engine ranking factor based on the concept that particular links pass the value and authority from one web page to another. 

This value depends on several elements, such as the linking web page’s authority, topical significance, SSL, and more. Hyperlinks that pass equity are just one of many signals that Google and various other internet search engines use to figure out a page’s positions in the SERPs. 

When many people think of link equity, they likewise think about PageRank. PageRank was Google’s initial algorithmic computation utilized to identify precisely how a site must rank, based mainly on that website’s backlink profile. 

PageRank is no longer the significant component for a website’s position; it’s currently just one of the thousands of ranking elements Google checks out, and its significance is much diluted these days.

Follow vs nofollow backlinks #

When a website links to another website, there are two ways to connect the internet site – follow link and nofollow link. Although both types of web links accomplish the same goal of linking from one website to another, they tell the search engine two different things. 

What is a follow link?  #

A follow link is a link that helps SEO by passing the authority of the starting website to the destination website. This passing of authority is called “link juice.” Obtaining follow backlinks will certainly boost a website’s domain authority or domain rating, which in turn aids in improving keywords rank position. All links are by default follow unless stated otherwise. 

What is a nofollow link?  #

A nofollow link is a link that does not pass authority on to the site it is linking to, thus these links do not aid SEO. To make a web link nofollow, add rel=” nofollow” to the code when linking to a website. 

Nofollow backlinks were first recognized by the internet search engine in 2005 when comment spam became a problem. Web admins could make links in the remark fields nofollow, so the website would not benefit from spamming comments with random links. 

Various other circumstances where the website may use a nofollow web link would certainly be sponsored links, affiliate links, or user-generated material.

Are nofollow links useless?  #

Acquiring nofollow links is not a bad point. Although the website does not get the full search engine optimization benefits of a follow link, nofollow links can produce website traffic and diversify the backlink profile. A natural backlink profile contains a distribution of both follow and nofollow backlinks. 

Does 301 redirect pass link juice? #

One of the usual methods used for an extended period is passing the link juice by utilizing a 301 permanent redirection. When a website deletes a blog post with an excellent page authority, a great method is to add a 301 redirect to another relevant web page. 

When a company reroutes the deleted page to an additional appropriate web page, it transfers the link juice. It’s been a fair practice until now, and also it’s not only helpful for individual experience yet also for Google robots.

Does canonical pass link juice? #

The rel=canonical element is an HTML tag that addresses the problem of duplicate content. Web designers use this tag on a web page that is virtually the same as another page. The canonical tag informs Google and other search engines which web page is the original (or approved) version. After that, the search engine recognizes to index just the approved page, and all the web link juice from the canonical page gets passed to the authorized page.

Do you want to learn more about e-commerce? Continue reading about → Conversion optimization.

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