When looking at e-commerce product pages, users scan them in certain ways. If their most important parts are out of sight, an e-commerce company could lose significant revenue. That is why product design in e-commerce is critical for business success.
What is an efficient e-commerce product design? #
Here are the 6 required visual characteristics of an efficient e-commerce product page.
- Eye-catching visuals. It’s no secret that the human mind loves visuals. It processes them faster than text and offers the capacity to guess the context. Visuals are so deeply entrenched in decision-making that they need to be a top priority for any e-commerce business.
- Added a white space. The picture needs to be appealing and clear to engage internet visitors to take the desired action. White space has numerous usages in graphic layout; however, most importantly, it aids the eye in concentrating on what matters most.
- Permitted zoom-in zoom-out functions. Many individuals are interested in details, particularly regarding expensive products. Whether they’re seeking “that little button on the side” or wish to take a closer look, allowing the possible customers to zoom in and out on the products is beneficial.
- Included video clips. Nowadays, most people have accessibility to LTE-4G data transfer, suggesting browsing through videos on their smart device has ended up being the standard. A lot more interesting than photos, video clips additionally assist in narrating and helping a customer to make a purchasing decision.
- Easy navigation between pages. E-commerce companies should use breadcrumb navigation to inform users exactly where they are on the site. Navigating via breadcrumb helps visitors to understand the hierarchy of products as well as to be between categories.
- Highlighted Call to Action: CTA can be a button to add a product to the cart or anything else. The CTA needs to be recognizable and prominent from the rest of the page to engage the visitor to respond effectively.
Designing product price #
Pricing should not be hidden from the customer. Designing clear, understandable prices for the products e-commerce businesses offer online must be a vital part of the website’s unique experience layout. This includes adhering to generally accepted user experience ideal techniques.
However, each option should be A/B tested to discover which one converts the best. Here are the most important factors to consider in e-commerce product price design:
- Clearly displayed product price
- Highlighted any product discount
- Enabled price ranges when it makes sense
- Displayed shipping estimates on-page
- Allowed currency selection
Using online reviews to design better products #
The e-commerce company should always display the product’s star rating Above the Fold because this is an important selling point that most shoppers want to see straight away. It’s then important to have full customer reviews lower down the page if shoppers want to browse through what other people have said about the product.
Social proof is the phenomenon where people are more likely to do (or buy) something because they see others doing the same. Statistics show that 97% of consumers say that online reviews impact their purchasing decisions.
That’s why it’s vital to have some form of social proof Above the Fold so that it’s instantly visible for online shoppers. The most popular way of presenting social proof is to show the product’s star rating near the product title.
Because this product design layout is standard, the customers will expect a star rating straight away.
The company should also include customer reviews further down the page so that shoppers can easily see whether the product is popular and why others enjoyed using it. This is vital because customers trust customer reviews 12 times more than product descriptions written by the seller.
It is recommended that e-commerce companies don’t delete or ignore negative reviews. Instead, they should always reply politely to complaints and resolve any issues as quickly and professionally as possible. This will inspire customers’ confidence in an e-commerce brand.
Do you want to learn more about e-commerce? Continue reading about → Digital marketing in e-commerce.